We believe brand building is increasingly dynamic. Consumer expectations are rising. So too are the complexities of managing a bottomless list of brand touchpoints. Thriving in this context requires an approach that can sharpen a brand’s story and shape the total brand experience to deliver that story in meaningful ways.
Our design thinking process helps leaders do just that.
Through design thinking, our brand and digital strategists distill a brand’s authentic story and identify ways to align and amplify it. Our designers, art directors, writers, and hackers then infuse this story throughout the consumer journey so each touchpoint delivers rational and emotional value. The result is a brand experience so coherent, delightful, and distinctive as to be a competitive advantage that drives growth.
<ul></ul>Our capabilities fall into five groups:
This practice is a full-service, long-term partnership to help leaders clarify and grow their brands. It has helped clients identify trends of consequence, define new audiences, clarify brand strategies, pinpoint brand-driven opportunities to impact business performance, iteratively build digital products, and forge integrated brand experiences.
This group includes brand, digital, and connection strategies. This practice has helped leaders define their brand's architecture, its positioning in the marketplace, its story, and how best to deliver that story.
This group refers to our brand identity design, packaging design, and product/service branding practices. These practices have built visual identity systems and branded interfaces that maintain coherence and distinctiveness across diverse touchpoints.
This group encompasses our interaction, digital product, and retail design practices. These capabilities have helped companies reimagine and build the physical and digital experiences that intertwine their brands with people’s lives. Built experiences have included e-commerce websites, mobile apps, digital services, digital products, retail stores, retail installations, pop-up stores, and much more.
This group includes our advertising, in-store retail marketing, and branded content practices. These practices have helped leaders create the advertising campaigns, retail marketing programs, and branded content that amplify their brand’s story.
It is, we believe, the most effective and efficient means of getting brands to better places. That’s why it’s the backbone of our process. Here are the key ways our design thinking process helps leaders accelerate brand growth:
We help leaders find clarity in any challenge by isolating the root problem from which all other issues arise.
We build from consumers' needs and desires to engage them with thoughtful, meaningful solutions.
We are obsessive about craft because a brand’s craft gives credibility to its message.
In many ways, brands are no longer promoted. They are socialized. Our design thinking approach considers this by “baking in” elements that enhance a solution’s spreadability and adoptability.
Our design schemas, storytelling techniques, and commitment to visualizing our logic reduces the time to get stakeholder buy-in.
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646.380.4685
info@collins1.com