Leland Maschmeyer to Speak at Dieline Summit in Paris

The Dieline Summit is a global gathering of design leaders to discuss the future of the package design industry, along with the issues designers, consumer packaged goods companies, marketers, consumers and the world environment are facing.

Global businesses have begun to value designers for our ability to drive positive growth and think holistically about brand and beyond. With a shifting global economy, the business of design and the role of designers everywhere are changing. The Dieline Summit is a future-forward discussion that challenges the status-quo, and inspires creators of packaging and products to help solve today’s global problems and change the world through package design. The mission is to prepare the next generation of designers by asking one simple question:

WHAT IS THE FUTURE OF PACKAGE DESIGN?

At this event, Collins co-founder and Executive Creative Director Leland Maschmeyer will deliver a keynote titled, “Here Be Dragons.”

His talk will cover why the world of packaging design is becoming increasingly complex and how design helps clients conquer that complexity. He will discuss how Collins creates packaging designs by thinking beyond the packaging. Three takeaways include:

Details The Dieline Summit November 16-17 Le Palais des Congrès in Paris thedielinesummit.com